The Pittsburgh Steelers have the "Terrible Towel" and the Penguins just have a towel that is terrible. 

For their first round series opener versus Columbus, Penguins fans received "Gold Out" (or otherwise known to the human eye as TAN) shirts & towels with "Buckle Up Baby" emblazoned on them.

If the Pens marketing department meant "Buckle Up" for a crash & burn performance in the playoffs then good job, good effort.

If not, just plain hokey.